- A family that constantly keeps growing in order to serve the clients' needs and to keep up with the evolution of the ever changeable fashion trends that are accurate this very minute. We believe in the importance of empowering our models and promoting diversity as a part of driving the industry towards inclusion.Founded in Gothenburg, Sweden, in 1994, the agency quickly positioned itself as one of the top agencies in Scandinavia where it has maintained a leading position throughout the years.The agency continues to keep a strong position worldwide when it comes to relationships across the borders, constantly serving the entire world with some of the next upcoming and most desirable faces within the fashion industry.