FORD’s European headquarters opened in Paris in 1991, serving as a new chapter in their historic European presence, which began in the 1950’s when namesakes, Eileen and Jerry Ford, were first to begin global scouting through Paris. As Eileen Ford famously said, "You never know when or where you will find the next new model, but you can bet someone from FORD will be looking." Representing fashion talent around the world, operating where culture meets creativity, FORD continues to innovate and influence the industries of modeling and fashion.